dimanche 11 mars 2012

EXCLUSIVE! “BEST OF LONDON” T-SHIRTS LAUNCH!








Launching at Paris Fashion Week, French Organic T-Shirt brand O.M.P.E have partnered with London based creative agency Haiti 73 to create "Best Of London"."Best Of London" is an exciting mix of savvy London street style and Parisian chic. Commissioning artists, Hassan Hajjaj, Blaize Simon, Dan Witchell at Proud Creative, Malika Favre for Airside, Haiti 73 as curated a diverse mix of design talent. Using O.M.P.E's organic, fairly traded t-shirts as their canvasses, each artist has expressed their unique vision.FutureFrock spoke to O.M.P.E 's Fredric Debenghale about inspiration for the project and what "Best Of London" has brought to his brand.



FF- What inspired you to create an Organic, Fairtrade T-Shirt company?


FD - The inspiration was simple. It was impossible for us (my partner in business Guillaume Lozes and I) to find Fairly Traded, Organic t-shirts that matched our styles. We are both really concerned about environmental issues and sustainable development. Fairtrade partnership is important to us because it is based on improving equity in trade exchanges and we want to take part in this big movement. To us it is essential, vital and urgent to creating a better world.



FF - What has the 'Best of London' collaboration brought to the O.M.P.E brand?



FD - Working with all these artists was an amazing experience for OMPE. In term of creativity, we have learned to adapt, we have challenged and changed our production process and have fostered more flexible working process. I think we have learnt to listen a little bit more. At the very least we have learned to collaborate!



FF - Who is the O.M.P.E Man?


FD - The O.M.P.E Man is open minded, curious and charming. Yet at the same time, all men can relate to him!


FF - What is the best T-Shirt you've ever owned?


FD - One that I have in my head and that will be part of my future collection....


FF - What are the three things not to miss when in Paris?


FD – First, a walk in the 19th district, the best place I believe!. Second, going to take a Sunday brunch at Rosa Bonheur at 2 allée de la cascade 75019. Third, a drink in the evening at the mama shelter. 109, rue de Bagnolet, 75020 Paris, France .



Shoot TeamPhotographer - Hannah Smiles Stylist - Alice Wilby Grooming by Kate O'Reilly Models - Dylan Oakes and Jermaine @ D1 models . Courtney and Didyer @ AMCK models With thanks to 63 Sun Studio in De Beauvoir





Zoom sur le projet "The best of London"








Zoom sur le projet "The best of London"
Quand l’art et la mode respectent l’environnement…
« The Best Of London » est un projet ambitieux ayant pour but de mêler l’art et la mode dans une démarche écologique. Tourné vers l’avenir, ce projet se veut également promoteur de jeunes talents. En effet, cette idée originale d’Agnès Cazin (directrice de l’agence d’artistes Haiti 73) en collaboration avec Fredric Debenghale (directeur artistique de la marque O.M.P.E), cherche à faire connaître la nouvelle génération de talents britanniques.
Les artistes choisis pour ce projet sont principalement des designers, graphistes, photographes et peintres. Chacun a été en charge de customiser un T-shirt en coton biologique et dont la production respecte le commerce équitable.
Afin de découvrir ce nouveau concept original, un lancement est prévu à Paris du 3 au 9 mars 2012 à la Galerie Oberkampf avec au menu, vernissage, exposition présentant une nouvelle conception du graphisme, des vidéos, des dessins, et la fameuse édition limitée de T-shirts, le tout en présence des quatre artistes londoniens AIRSIDE DESIGN, PROUD CREATIVE, BLAIZE SIMON et HASSAN HAJJAJ.

BEST OF LONDON PARTY AT PARIS FASHION WEEK!









































































BEST OF LONDON PARTY AT PARIS FASHION WEEK!Saturday night saw Galerie Oberkampf host the launch party for "Best Of London". Partnering with the french O.M.P.E., London based agency Haiti73 brought a splash of London Street Style to Paris!Check out this girls earrings! Picture by Christine De Leon.O.M.P.E's Fredric Debenghale rocking the Hassan Hajjaj T-Shirt for "Best Of London".Loving the Lace eyebrows! Picture by Christine de Leon.Rocking the 'Un, Deux, Trois' T-Shirt by Dan Witchel for "Best Of London".O.M.P.E's Fredric Debenghale, Agnes Cazin director of Haiti73, O.M.P.E's Guillaume Lozes and Annette Fiedler from Pussy Natural Energy Drink who supported the event. Picture by Christine de Leon.We drank Rum cocktails mixed with the cheekily named Pussy natural energy drink, and partied with blogger Christine De Leon from 'Very Nice Threads' and french film Director Pascale Obolo whilst the O.M.P.E crew worked the room.